Thursday, October 13, 2011

But First an Important Message From Your Friends At Heinz

So, it kinda sucks that pretty much every video-sharing site is putting 30-second ads in front of their videos now. Not supremely terrible, but annoying. It seemed like a year ago, it was only a few of them. Then a few months ago, YouTube started doing it, and now it seems like everyone does. Sure, banner ads and pop-ups are annoying, but they're nothing a little pop-up blocker and some browser plug-ins can't fix. These before-video commercials though? No way to get rid of those, as far as I can tell. The most annoying thing about them is that some sites only run like five, so you're going to be seeing the same ones over and over and over again if you frequent the website. I know this is the sort of thing that we're just going to have to accept as the norm now that the Internet is becoming an increasingly massive figure in modern life, but that doesn't mean we can't bitch about it.

What I find especially hilarious are those ones on YouTube that are like two minutes long, but they let you skip right past them after five seconds have passed. Most of them haven't even said the product name by that point, and you'll never know either, because you're most likely not going to sit through an entire ad when you can just skip the damn thing. What sense does that make? I'm not complaining, I suppose, because I can just click right past them, but it seems like a massive waste of everyone's time. Apparently, YouTube told some advertising that they could have either a 30-second spot or a 2-minute spot, but people could skip them in five seconds if they took the two minutes. And advertisers, not being real people, but in fact evil aliens, assumed that people would watch the whole thing anyway. That's fascinating.

Oh well, at least it's not as bad as TV. Yet. Luckily, TV is probably going to keel over and die soon. Netflix is a much better way to watch production-quality entertainment, and the Internet is a much faster tool for spreading information. Screw TV.

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